how we work

our lexicon

The lexicon is one of the landmark features of our Black Box. It contains 3 times as many words as an equivalent human vocabulary and includes Latin and Greek words, idioms, phrases and many other word types. By typing in key descriptors, the most appropriate words for a brand naming or brand identity project can be rapidly summoned and ranked. As experienced global brand naming consultants we will then select the most appropriate words for development within the black box and for word play within the creative department.