how we work

Our lists of preferred names are refined by further proprietary methods both within the black box and through the vital human component. In matching a brand name to your brand identity, we exclude:

brand names with negative connotations,

those which are not easily pronounceable in target markets,

and brand names that infringe existing trade mark rights in relevant registries.

So, when we present our shortlist of brand names to our clients, they really are ‘ready to go’.