how we work

Appella is a brand naming partnership that brings together two people. Andrew McCrum is a creative responsible for name generation and evaluation. Tom Hope, former partner and head of Brand Protection at the international law firm Linklaters, brings over 20 years experience of helping brand names come to fruition. Together they work on each brand development commission utilising their creative naming services to generate and maximise names from a zero brief to a shortlist of names that are 'ready to go'.