how we work

our black box

The Appella brand naming process uses our own unique proprietary software to generate and evaluate names fast and gives you the assurance that all lexical avenues have been thoroughly explored. Some of these brand naming programs create words that have no formal meaning. Others use existing words and meanings. These brand naming tools are sophisticated and need careful handling. They work for us because, as a brand naming agency, we have the experience to know what inputs to feed them and which of the many brand names generated will work for the project in hand.