how we work

the Appella process

In our brand naming consultation we send you a brief template to fill in and explore aspects of the brief you may have overlooked. We then research your competitor name context and any internal portfolio. Using our unique black box together with linguistic and trade marking expertise in creation and validation, our brand development aim is then to create a longlist and shortlist of suitable brand names quickly and comprehensively. This can be for a UK, European or global brand name.

Our preferred creative naming services turnaround, from zero brief to cleared shortlist, is 8 working days.