LATEST BLOGS
50 years on from its foundation and in the 10th year of its re-naming (via Appella) as Avenues For Justice, the charity now covers all 5 NYC boroughs.
Congratulations to Sir Richard Branson on the - just over - 20th anniversary of the not-so-well-known but high achieving Gibbs Aquada, named by Appella and driven by Sir Richard across the Channel in record time on June 14th 2024. Sir Richard beat the previous record by over four hours!
How do you get started in a career like naming? Find out firsthand from Appella's co-founder Andrew McCrum as he talks us through his background, what it takes to find the right name and what he gets a kick out of, outside work:
Many congrats to Tim Leech CEO of Appella’s oldest named and thriving charity Wavelength, formerly Wireless 4 the Bedridden, itself over 80 years old when the decision in 2010 was made to re-brand. What great longevity all round!
Hear from Tom Hope, our co-founder here at Appella about how he works hard behind the scenes to provide the clearance on prior rights for names. As part of our process we come up with a long list of names which are 'possibles' so Tom's first job is to run preliminary clearance on those names. This involves looking at a number of databases throughout the world - a global name for example could involve 150 trademark registries. Find out more here:
Hear from Carl Shuck, our marketing, advertising and media expert. Whilst Andrew and Tom provide the inspiration for the name creation and validation, Carl is here to ensure it 'lands' well when it goes out to market. Having worked within a number of creative agencies and dealt with a vast number of global brands over the years, he now works closely with clients within a diverse range of sectors including automotive, FMCG and a SME's across the board. For Carl it's all about how the recipient will receive the brand. Find out more here:
