LATEST BLOGS
Learn how to choose the right company name for a start-up, rebrand or merger, and why strategy, creativity and validation all matter.
Discover why brand name validation matters. Explore linguistic, trademark, search and URL checks that can identify naming risks before launch.
Discover how Appella helped name the Tata Tigor, a successful model launched in 2017 that has retained its name through two major facelifts.
50 years on from its foundation and in the 10th year of its re-naming (via Appella) as Avenues For Justice, the charity now covers all 5 NYC boroughs.
Congratulations to Sir Richard Branson on the - just over - 20th anniversary of the not-so-well-known but high achieving Gibbs Aquada, named by Appella and driven by Sir Richard across the Channel in record time on June 14th 2024. Sir Richard beat the previous record by over four hours!
How do you get started in a career like naming? Find out firsthand from Appella's co-founder Andrew McCrum as he talks us through his background, what it takes to find the right name and what he gets a kick out of, outside work: