THE GLOBAL BRAND NAMING AGENCY

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OUR BLACK BOX


In our industry there is a tool that stands head and shoulders above all other humans, computers and algorithms.  That tool is the Appella Black Box and we guard it tightly as it's the vital component missing from all our competitors.

To see what our Black Box naming tool can do to help find the right name for your requirements, get in touch or click below to read more:
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GLOBAL EXPERTISE


Our network of linguists extends across the world, ensuring our recommendations are relevant, valid and checked across all continents related to your plans.
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LATEST NEWS


By Appella 24 May, 2017
Many people are aware of advertising standards. Brands cannot make false claims regarding their products nor can they degrade competitors. While this false advertising may not be news, there are also restrictions on brand names.
By Appella 27 Jan, 2017
In past blogs, we’ve written about trends that occur over the years for brand names. Some of these include the .com naming trend, blended names  and even numbers in names. Though some trends have slowed down or have all but disappeared, new trends are always appearing as times change.
By Appella 30 Dec, 2016
In our last blog, we explored brand name trends and how they begin. As unique as they start, trends also die out for a variety of reasons. But this dying out of brand names is often due to cultural shift.
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