We are a specialist brand naming agency with unrivalled expertise and proprietary tools for name analysis, creation and validation.  Every time you create a new product, service or company, you need a brand identity, a brand name which will springboard your product to success.

Whether you are looking for a new company name or product name, this new brand identity has to convey the essence of the product’s personality, often across many world markets and in multiple languages.  Your new company name must be legally available and also distinctive.

As European and global brand naming consultants we recognise that very often this brand name is needed by tomorrow.


Former partner and head of Brand Protection at the international law firm Linklaters (clients included Gucci, Sony, De Beers and the Mandarin Oriental Hotel Group), Tom has over 30 years experience of bringing brand names to fruition.


Working on communications and strategy, Carl brings vast experience in advertising and brand marketing having previously been with Abbott Mead Vickers BBDO and Rufus Leonard.


After working on a Ph.D in linguistics,
Andrew founded his own S-Brands naming consultancy to bring us such iconic names as Oyster, Baileys Glide, and the record breaking, channel crossing Gibbs Aquada.


Get in touch to find out more about our linguistic & trademark expertise:

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