While a face-to-face meeting is not always possible, given the time constraints for many projects, the research phase allows as much contact time as necessary. Analysis of the distribution of your competitor names in our name map helps highlight context-critical name styles, and we’ll also consider strategic aspects such as audience and cultural impact.
Using our unique Black Box, together with our outstanding lexipedia of globally recognisable words, we can produce any name type that’s required, whether made-up, pan-european, globally recognisable or even language-specific. One of our most familiar names, the London transport smart card, the Oyster card, was a UK naming project whereas top business outsourcing specialist Maykor was a Russian one.
Our validation and name selection system using our global negative word database, trademark/Google/url checks, localized linguists and specialist phonetic knowledge is always scrupulously collated and presented.