Brand Name Consulting
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Your brand name is more than just a word.
The importance of creating a great brand name goes well beyond finding the right combination of letters. When it's done well, it becomes the cornerstone of your identity. At Appella, we specialise in creating brand names that resonate with your audience, align with your values, and stand the test of time.
Why Investing in Brand Naming Matters
Did you know, more names are now used in every sector than even just 10 years ago? This makes finding one that is protectable and unique even harder (but more important) than ever.
Great brand names don’t just happen by accident. The ones that last are the ones that are crafted with care and consideration. They tell a story, work across multiple countries and cultures, are succinct and memorable.
Keep reading to discover the Appella approach...
Our Approach to Brand Naming
At Appella, we bring science and creativity together to develop names that will stand the test of time, and grow with your business. Our approach includes:
- In-depth discovery to understand your business and audience
- Ideation and refinement based on tone, positioning, and brand story
- Trademark and domain considerations throughout
Watch our short video to explore our process in full and let's create a brand name that speaks volumes.
Proudly supporting clients across the globe for over 3 decades...
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Appella has provided independent, breakthrough problem solving in areas such as brand hierarchy systematization, car grade name categorization and linguistic styles for sub-brand nomenclature.
We’ve provided linguistic analysis to enable registration and protection of previously unregistrable words, strategic support relating to world markets and provided top-level advice around legal problems such as purchase of dormant URLs, trademark co-existence or purchase of an active trademark.
If you have a specific requirement in mind, our team is available on a consultancy basis. We have worked with many clients in this capacity (see examples below).
Contact us to find out more.
