NAMING CASE STUDIES:
MANUFACTURING SECTOR

Brand: Essentra
Sector:
Manufacturing
Brand type: Corporate
Primary Client: Filtrona
Senior Partner Client: Brand Union
Trademark territories: 83 jurisdictions
Trademark classes: 16
Countries: 85
Languages: 56
Validation types:
Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

Brand: IONOMY
Sector:
Industrial Coatings / Manufacturing
Brand type: Category brand (steel manufacturing)
Primary client: AkzoNobel
Trademark territories: 45 Territories global
Trademark classes: 1, 2, 11, 40 & 42
Geographies: Global, top 45 countries by GDP (CIA Factbook)
Languages: 50 Languages
Validation types: Trademark checks, Google checks, .COM checks and automated negative language check (Electric Eel)

Brand: Kinell
Sector: Engineering
Brand type: Sub-group
Primary client: Fétis Group
Trademark territories: 17
Trademark classes: 7, 9, 12, 35, 37, 39, 40 and 42
Countries: Europe, Turkey, Mauritius and North America
Languages: 16
Validation types: Trademark checks, Google checks, .COM checks, localised linguistic validation and automated negative language check (Electric Eel)



