TATA TIGOR

TATA TIGOR CASE STUDY

SUMMARY

Sector:  Transport
Brand type:  Stand Alone
Primary Client:  Tata Motors
Trademark territories: 35 jurisdictions
Trademark classes:   2
Countries:   34
Languages:   94 languages (including 20 Indian languages) 
Validation types:  Localized Language, International Language, Trademark Identical, Google, URL
International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd), ISO 639-2 Language codification
BACKGROUND

Tata Motors, a subsidiary of the Tata Group, wanted a name for their new small but nippy sedan to stand alongside the previous year’s Tiago hatchback (also Appella named). 
PROJECT


The requirements were for a name with the same number of letters as the Tiago and for worldwide recognition. This was time-consuming as we needed to run through all 5, 000 plus international words of 5 letters to find those that sat easily with the successful Tiago. ‘Tiger’ as a T + I (vowel sound) + G + R + E or + E + R as in tiger, tigre (French), tyger (Czech), tigr (Russian) etc. was globally recognisable. The –OR suffix added a bite of big engine spice to the name. 

PROFESSIONAL RIGOUR

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